Very few Bridal boutiques are opened by someone who has been in the trade or on the shop floor of a bridal establishment, neither are they fully aware of how much work is involved. 

This will leave the uninitiated to flounder around, knowing that they want the bridal dream but unsure as to go about getting it.

Where to purchase from, staff training, seamstresses, fitting wedding gowns, sizes...well would you know where to begin?

For example: most retail outlets purchase stock, display this stock, you the consumer will then select your purchase, take it to the counter and a helpful member of staff will happily relieve you of your money and hand over your item.

Now in the bridal industry, bridal shops do not have stock that you can buy...yes I know its a strange concept. 

They have what are called 'samples' a selection of bridal gowns they have purchased to display in their shop, they have paid quite a lot of money to have these gowns in their boutique for you to look at and try on and hopefully should you like one of them you can then part with your money and in a few short months the gown will be available for you to collect.

This is how the bridal industry works.

This book is all about where to start, I will talk you through the need to know about wedding dresses and - the secretive world of the Bridal Industry

'Open A Bridal Shop' is a brand New Book that covers the need to knows about starting a Bridal Business, before there was nothing, now there is this!

Perhaps the book the Bridal Industry will not want you to read!

For more information email

info@deity-bridal.co.uk